The store held a Christmas in July sale to boost summer sales.
Магазин устроил распродажу 'Рождество в июле', чтобы повысить летние продажи.
Definitions
Christmas in July refers to celebrations or events held in July that mimic the traditions and spirit of Christmas, often featuring decorations, gift exchanges, and festive activities. It is commonly used as a marketing or social event, especially in countries where July is a summer month, providing a fun, out-of-season holiday experience.